Blogging and Social Networking - A Great Vehicle For Promoting New Green Homes

Nowadays new tools such as social media and media sharing sites (like Twitter, MySpace or Facebook, YouTube and Flickr) are being used by home builders replacing traditional media, such as television, newspapers, and magazine to produce and distribute their own messages to viewers using new internet technologies.

Facebook has more than 250 million active users, Twitter has more than 14 million registered and according to comScore Metrix, over 107 million Americans watched 6.8 billion videos on YouTube in April 2009.

Using social networks, blogging and videos are a tremendous way for home builders to connect with their target market earlier in the sales cycle. Much of the selling process is educating the buyers’ particularity the new wave of environmentally conscientious buyers looking to purchase energy efficient and healthy homes. It shows how important it is to make a right choice of materials and design while building green homes.

By using short 1-2 min videos on systems, roofing, drought tolerant landscaping, building envelope, low impact development and intergraded design it is easy to educate buyers, agents, appraisers and stakeholders on the green-value and their related reaps.

Since natural, non-industrial, rapidly renewable non-toxic materials (such as bamboo, clay, lumber, stones and metal, baked earth and other products that may be recycled), new techniques and designs, that are used while building, greatly reduce the environmental impact. Green building also helps consume less energy and keep houses comfortable by means of onsite generation of renewable energy through solar power, hydro power, wind power and biomass. Buildings are designed as per low-energy motifs, thanks to passive solar building strategies. Their windows, walls, porches and trees are specially oriented to provide shaded roofs and windows in the summer and increase solar grain in the winter. Reducing water consumption is vital here too that is why water is collected, used, purified, and reused on-site through dual plumbing, low-flow shower heads and faucets, low-flush toilets and so on. Such homes do not necessarily cost more. You will benefit from its energy efficiency and high level of comfort plus materials, designs and techniques that are used here are inexpensive.

Thus, using modern advertising tools like social networking can be considered as a great approach to market green construction and attract buyers.